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The Thames and Hudson Dictionary of Graphic Design and Designers by
The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike.
The Grove Encyclopedia of Materials and Techniques in Art by
The Grove Encyclopedia of Materials and Techniques in Art offers the most comprehensive, up-to-date information on all aspects of this fundamental area of the visual arts. In a convenient one-volume format, this encyclopedia provides fascinating historical and current uses of materials and techniques in a wide range of areas from painting and sculpture to non-traditional media such as digital and video art. Combining scholarly rigor with lively, clear writing this book is an accessible and indispensable resource for anyone who studies, creates, collects, or deals in works of art. Coverage includes materials in art practice (e.g. ink, enamel, digital materials); materials in conservation (e.g. adhesives); classes of artifacts (e.g. wallpaper, mosaic, ceramic); techniques and methods (e.g. book binding, gilding, printing, weaving), terms (e.g. rustication), tools (e.g. easel, laser), theory (e.g. technical examination, conservation controversies), fakes & forgeries, and conservation theorists and practitioners.
The Non-Designer's Design Book by
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Graphic Art by
Graphic artists are responsible for creating the layouts of books and magazines, political posters, and the design and packaging of almost every product imaginable. This book examines graphic art¿the tools, the techniques, the artists, and the artwork that so many generations have come to know and love.
Design by
Design: The Definitive Visual History lays out the complete evolution of design, from its origins in early cultures to the contemporary design -- physical and digital -- of today. This comprehensive volume covers every major design movement, along with the iconic designers and manufacturers who influenced everyday life through the objects and buildings they created. Arranged chronologically, Design moves decade-by-decade from the 1850s onward to explore the cultural, social, political, economic, and technological forces in the world at large and shows how these factors influenced movements and styles in design. Gorgeous catalogues of objects demonstrate how design in turn has influenced the everyday life, through architecture, fashion, furniture, ceramics, glassware, lighting, fabrics, electronic equipment, and more. With profiles of famous designers such as Alvar Aalto, Frank Gehry, and Philippe Starck and stunning images of buildings and interiors, Design: The Definitive Visual History is a true celebration of classic design across the centuries. Produced in association with the Smithsonian Institution.
Japanese Design by
[PRINT] **Winner,Choice Magazine Outstanding Academic Title 2015** This Japanese design book presents the arts, aesthetics and culture of Japan with over 160 stunning color photos and extensive historical and cultural commentary . The Japanese sensibility often possesses an intuitive, emotional appeal, whether it's a silk kimono, a carefully raked garden path, an architectural marvel, a teapot, or a contemporary work of art. This allure has come to permeate the entire culture of Japan—it is manifest in the most mundane utensil and snack food packaging, as well as in Japanese architecture and fine art. InJapanese Design, Asian art expert and author Patricia J. Graham explains how Japanese aesthetics based in fine craftsmanship and simplicity developed. Her unusual, full-color presentation reveals this design aesthetic in an absorbing way. Focusing on ten elements of Japanese design, Graham explores how visual qualities, the cultural parameters and the Japanese religious traditions of Buddhism and Shinto have impacted the appearance of its arts. Japanese Design is a handbook for the millions of us who have felt the special allure of Japanese art, culture and crafts. Art and design fans and professionals have been clamoring for this—a book that fills the need for an intelligent, culture-rich overview of what Japanese design is and means. Topics explored inJapanese Design include: The Aesthetics of Japanese Design The Cultural Parameters of Japanese Design Early Promoters of "Artistic Japan" 1830s-1950s
History of Design by
Spanning six centuries of global design, this far-reaching survey is the first to offer an account of the vast history of decorative arts and design produced in Africa, the Americas, Asia, Europe, the Indian subcontinent, and the Islamic world, from 1400 to the present. Meticulously documented and lavishly illustrated, the volume covers interiors, furniture, textiles and dress, glass, graphics, metalwork, ceramics, exhibitions, product design, landscape and garden design, and theater and film design. Divided into four chronological sections, each of which is subdivided geographically, the authors elucidate the evolution of style, form, materials, and techniques, and address vital issues such as gender, race, patronage, cultural appropriation, continuity versus innovation, and high versus low culture. Leading authorities in design history and decorative arts studies present hundreds of objects in their contemporary contexts, demonstrating the overwhelming extent to which the applied arts have enriched customs, ceremony, and daily life worldwide over the past six hundred years. This ambitious, landmark publication is essential reading, contributing a definitive classic to the existing scholarship on design, decorative arts, and material culture, while also introducing these subjects to new readers in a comprehensive, erudite book with widespread appeal.
5000 Years of Tiles by
Book- A comprehensive, full-color exploration of tile art and production worldwide, from earliest times to the present day. The book is both an authoritative work of reference and a visual delight, ranging from ancient Greece, where the first fired roof tiles date from as early as the third millennium BC, to twentieth-century Mexico. Along the way we encounter stunning examples of the tiler's art: the enormous English medieval floor pavements from Byland Abbey and Clarendon Palace; figural tiles from China, intended to adorn roofs and ward off evil; the famous Iznik tiles from the Islamic world, with their richly decorative patterns; the highly stylised ceramic tiles of the Arts and Crafts movement; and the tiles created by some of the finest ceramic artists and potters of the twenty-first century. Placing the tiles firmly in their historical and cultural context, the book highlights both continuity and diversity, the dissemination of techniques and designs, and how tile art in one time and place has inspired and rejuvenated those in others. Tiles are also studied in terms of function as well as form, and the full range of architectural and practical purposes for which they have been used - from floors to roofs, stoves to bathrooms, cathedrals to metro stations - will be explored, along with the various techniques employed to create such versatile pieces. 5000 Years of Tiles is the essential, most comprehensive single volume for anyone interested in the ceramic, decorative, and architectural arts.
Patternalia by
We wake up in the morning and put on our striped socks and our plaid shirts, sit down to breakfast at a gingham tablecloth, perhaps eyeing the wallpaper with its fleur-de-lis. Patterns are everywhere--yet they can go unnoticed. In fact, every pattern is a story, a surprisingly deep trove of historical information and cultural associations. Jude Stewart, author ofROY G. BIV: An Exceedingly Surprising Book About Color, brings her same sprightly sense of humor, sparkling personality, and roving curiosity to this cultural history of patterns. From camouflage to keffiyeh, plaid to paisley, slipping out of the Carmelites' scandalously striped mantle and into an itsy-bitsy-teeny-weeny yellow polka-dot bikini,Patternaliaplumbs the backstories of individual patterns, the surprising kinks in how each developed, the parallels between patterns natural and invented, and the curious personalities these patterns accrue over time. Boldly designed by Oliver Munday and cleverly cross-referenced,Patternaliais pure pattern pleasure: a beautiful object and a dazzling read that will appeal to anyone interested in design, fashion, and the cultural history buzzing all around us.
Graphic Design by
Now in its second edition, this innovative look at the history of graphic design explores its evolution from the 19th century to the present day. Author Stephen J. Eskilson demonstrates how a new era began for design arts under the influence of Victorian reformers, tracing the emergence of modernist design styles in the early 20th century, and examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s, and the postmodern movement of the 1970s and '80s. The book's final chapter looks at current trends in graphic design, with in-depth discussions of grunge, comic book, and graffiti aesthetics; historicism and appropriation; and the influence of technology, web design, and motion graphics. The second edition features over 80 new images, revised text throughout, a new chapter on 19th-century design, and expanded sections on critical topics including the Swiss Style, Postmodernism, and contemporary design.
Power to the People by
Though we think of the 1960s and the early '70s as a time of radical social, cultural, and political upheaval, we tend to picture the action as happening on campuses and in the streets. Yet the rise of the underground newspaper was equally daring and original. Thanks to advances in cheap offset printing, groups involved in antiwar, civil rights, and other social liberation issues began to spread their messages through provocatively designed newspapers and broadsheets. This vibrant new media was essential to the counterculture revolution as a whole--helping to motivate the masses and proliferate ideas. Power to the People presents more than 700 full-color images and excerpts from these astonishing publications, many of which have not been seen since they were first published almost fifty years ago. From the psychedelic pages of the Oracle, Haight-Ashbury's paper of choice, to the fiery editorials of the Black Panther Party Paper, these papers were remarkable for their editors' fervent belief in freedom of expression and their DIY philosophy. They were also extraordinary for their graphic innovations. Experimental typography and wildly inventive layouts reflect an alternative media culture as much informed by the space age, television, and socialism as it was by the great trinity of sex, drugs, and rock 'n' roll. Assembled by renowned graphic designer Geoff Kaplan, Power to the People pays homage in its layout to the radical press. Beyond its unparalleled images, Power to the People includes essays by Gwen Allen, Bob Ostertag, and Fred Turner, as well as a series of recollections edited by Pamela M. Lee, all of which comment on the critical impact of the alternative press in the social and popular movements of those turbulent years. Power to the People treats the design practices of that moment as activism in its own right that offers a vehement challenge to the dominance of official media and a critical form of self-representation. No other book surveys in such variety the highly innovative graphic design of the underground press, and certainly no other book captures the era with such an unmatched eye toward its aesthetic and look. Power to the People is not just a major compendium of art from the '60s and '70s--it showcases how the radical media graphically fashioned the image of a countercultural revolution that still resounds to this day.
History of Graphic Design by
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Typography, Referenced by
Typography, Referenced was named to the 2013 Outstanding Reference Sources List, an annual handpicked list from the Reference and User Services Association (RUSA, a division of the American Library Association) of the most noteworthy reference titles published in 2012. Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: --Thousands of illustrated examples of contemporary usage in design --Historical developments from Greek lapidary letters to the movie Helvetica --Landmark designs turning single letters into typefaces --Definitions of essential type-specific language, terms, ideas, principles, and processes --Ways technology has influenced and advanced type --The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
The Technical Image by
In science and technology, the images used to depict ideas, data, and reactions can be as striking and explosive as the concepts and processes they embody--both works of art and generative forces in their own right. Drawing on a close dialogue between the histories of art, science, and technology, The Technical Image explores these images not as mere illustrations or examples, but as productive agents and distinctive, multilayered elements of the process of generating knowledge. Using beautifully reproduced visuals, this book not only reveals how scientific images play a constructive role in shaping the findings and insights they illustrate, but also--however mechanical or detached from individual researchers’ choices their appearances may be--how they come to embody the styles of a period, a mindset, a research collective, or a device. Opening with a set of key questions about artistic representation in science, technology, and medicine, The Technical Image then investigates historical case studies focusing on specific images, such as James Watson’s models of genes, drawings of Darwin’s finches, and images of early modern musical automata. These case studies in turn are used to illustrate broad themes ranging from "Digital Images” to "Objectivity and Evidence” and to define and elaborate upon fundamental terms in the field. Taken as a whole, this collection will provide analytical tools for the interpretation and application of scientific and technological imagery.
John Sloan by
The American realist artist John Sloan (1871-1951) is best known for his portrayals of daily life in early 20th-century New York and as a member of The Eight and the Ashcan School, alongside peers like Robert Henri, Everett Shinn, and George Luks. Sloan’s artistic approach was shaped by his experience as a commercial illustrator, a type of work that inaugurated his professional career--at newspapers like the Philadelphia Press and later for mass-market magazines--and which he pursued even after he turned his focus to painting. In John Sloan: Drawing on Illustration, Michael Lobel explores the impact of Sloan’s illustrating on his wider output, including his paintings, his drawings for the radical journal The Masses, and his response to the watershed 1913 Armory Show. Illuminating the interaction between art and popular culture, this book provides an important new framework for understanding the modern genre of illustration, and in so doing touches on major 20th-century currents, including the rise and expansion of the mass media and the visual legacy of European modernism.
Cosmigraphics by
Michael Benson tells the thrilling story of the discovery and description of the universe in a new way. Selecting artful and profound illustrations and maps, many hidden away in the world's great science libraries and virtually unknown today, he chronicles more than 1,000 years of humanity's ever-expanding understanding of the size and shape of space itself. He shows how the invention of the telescope inspired visions of unimaginably distant places and explains why today we turn to supercomputer simulations to reveal deeper truths about space-time. Cosmigraphics explores the visual side of our greatest imaginative achievement as a species: the unveiling of a vast universe that is largely invisible to our senses. It will be a revelation to space-struck Earthlings, art lovers, and readers interested in the history of science, the visualization of information, graphic design, and mapping.
Graphic Passion by
The great painter Henri Matisse was also a great book illustrator. A pioneering member of the Fauves, a supreme colorist, a remarkable draftsman, and a creative genius: this is the Matisse known and admired by everyone with even a passing interest in modern art. But few know Matisse as an artist who designed and illustrated his own books. From 1912 until his death in 1954, he engaged in nearly fifty illustration projects, many of which rank among the greatest artists’ books of the twentieth century. A master printmaker, equally adept in various media, he ensured that his prints would appear to best advantage in conjunction with the printed page. He directly participated in page layout, typography, lettering, ornament, cover design, and even the choice of text. More than any others of his rank and stature, he knew the principles of visual communication and perceived the potential of letterpress printing. Graphic Passion recounts the publication history of nearly fifty books illustrated by Matisse, including masterworks such as Lettres portugaises, Mallarm#65533;’s Po#65533;sies, and his own Jazz. It is the first comprehensive, in-depth analysis of his book-production ventures and the first systematic survey of this topic in English. Drawing on unpublished correspondence and business documents, it contains new information about his illustration methods, typographic precepts, literary sensibilities, and staunch opinions about the role of the artist in the publication process.
The Painted Book in Renaissance Italy - 1450-1600 by
[PRINT] A comprehensive survey examining the vibrant and sumptuous art of illumination during a period of profound intellectual and cultural transformation Hand-painted illumination enlivened the burgeoning culture of the book in the Italian Renaissance, spanning the momentous shift from manuscript production to print. This major survey, by a leading authority on medieval and renaissance book illumination, gives the first comprehensive account in English of an immensely creative and relatively little-studied art form. Jonathan J. G. Alexander describes key illuminated manuscripts and printed books from the period and explores the social and material worlds in which they were produced. Renaissance humanism encouraged wealthy members of the laity to join the clergy as readers and book collectors. Illuminators responded to patrons' developing interest in classical motifs, and celebrated artists such as Mantegna and Perugino occasionally worked as illuminators. Italian illuminated books found patronage across Europe, their dispersion hastened by the French invasion of Italy at the end of the 15th century. Richly illustrated, The Painted Book in Renaissance Italy is essential reading for all scholars and students of Renaissance art.
Graphic Art by
Graphic artists are responsible for creating the layouts of books and magazines, political posters, and the design and packaging of almost every product imaginable. This book examines graphic art¿the tools, the techniques, the artists, and the artwork that so many generations have come to know and love.
Graphesis by
In our current screen-saturated culture, we take in more information through visual means than at any point in history. The computers and smart phones that constantly flood us with images do more than simply convey information. They structure our relationship to information through graphical formats. Learning to interpret how visual forms not only present but produce knowledge, says Johanna Drucker, has become an essential contemporary skill. Graphesis provides a descriptive critical language for the analysis of graphical knowledge. In an interdisciplinary study fusing digital humanities with media studies and graphic design history, Drucker outlines the principles by which visual formats organize meaningful content. Among the most significant of these formats is the graphical user interface (GUI)--the dominant feature of the screens of nearly all consumer electronic devices. Because so much of our personal and professional lives is mediated through visual interfaces, it is important to start thinking critically about how they shape knowledge, our behavior, and even our identity. Information graphics bear tell-tale signs of the disciplines in which they originated: statistics, business, and the empirical sciences. Drucker makes the case for studying visuality from a humanistic perspective, exploring how graphic languages can serve fields where qualitative judgments take priority over quantitative statements of fact. Graphesis offers a new epistemology of the ways we process information, embracing the full potential of visual forms and formats of knowledge production.
Iconic Designs by
Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' ? designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony Walkman?, Hello Kitty?, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
Cool infographics : effective communication with data visualization and design by
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. -- Publisher.
Effective Data Visualization by
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints--supported by research and the author's extensive experience with clients in industries all over the world--for conveying data in an impactful way. Delivered in Evergreen's humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.
Design by
Design: The Definitive Visual History lays out the complete evolution of design, from its origins in early cultures to the contemporary design -- physical and digital -- of today. This comprehensive volume covers every major design movement, along with the iconic designers and manufacturers who influenced everyday life through the objects and buildings they created. Arranged chronologically, Design moves decade-by-decade from the 1850s onward to explore the cultural, social, political, economic, and technological forces in the world at large and shows how these factors influenced movements and styles in design. Gorgeous catalogues of objects demonstrate how design in turn has influenced the everyday life, through architecture, fashion, furniture, ceramics, glassware, lighting, fabrics, electronic equipment, and more. With profiles of famous designers such as Alvar Aalto, Frank Gehry, and Philippe Starck and stunning images of buildings and interiors, Design: The Definitive Visual History is a true celebration of classic design across the centuries. Produced in association with the Smithsonian Institution.
Art in America 1945-1970 by
In the quarter century after the end of World War II, a new generation of painters, sculptors, and photographers transformed the face of America art and shifted the centre of the art world from Paris to New York. This revolution generated an exuberant and contentious body of writing without parallel in our cultural history. Jed Perl has gathered the best of this writing together for the first time, interwoven with fascinating headnotes that establish the nature of the aesthetic battles that defined the era.
Art by
Art: A Visual History is the complete visual guide to Western art, now updated and repackaged in a themed slipcase. How to tell Impressionism from Expressionism, a Degas from a Monet, early Medieval art from early Christian? Art: A Visual History explains it all -- painting, sculpture, great artists, styles, and schools -- and will help you answer the question, "What makes great art?" Art: A Visual History includes: * More than 650 artists and all the major schools and movements, all arranged chronologically. * Close-up focus on 22 masterpieces, from Ancient Greek sculpture to 1960s Pop Art. * Well-known icons along with lesser-known gems -- carefully chosen to illuminate the points made in the text. * Features on major schools and movements to explore and explain their stylistic trademarks, characteristics, and favored subjects. Art: A Visual History is a knowledgeable, thought-provoking, and accessible tour of the creators of Western art.
Fiber by
This lavish book documents the developments in the field of fiber-related art over the past half century. The 1960s saw a revolution in fiber art. Where once the focus was on knotting, twining, and coiling thread into works that were immediately recognizable, and therefore connected to utilitarian crafts, fiber artists of the later 20th-century began to experiment with abstract forms that were closer to sculpture than craft. Influenced by postmodernist ideas, these works are the product of experimentation with materials and technique while at the same time confronting important cultural issues. This book traces that development from the mid-twentieth century to the present. In the words of Bauhaus weaver Anni Albers, the expressive quality of fiber is essentially a "language of thread." That language is beautifully displayed in full-color spreads and individual illustrations in this book. Scholarly essays address the feminist movement of the 1970s; the expanded use of materials in the '80s and '90s; and the more recent employment of fiber as one more material in the creation of freestanding works. In addition to a section of full color illustrations, this book also includes profiles of all of the genre's most influential artists.
Nick Cave by
As electrifying and colorful as the "Soundsuits" it features, this survey of the renowned artist Nick Cave also features his latest performance work, public installations, and sculptural assemblages. Anyone who's ever encountered one of Nick Cave's Soundsuits--whether in a gallery or on the street--can't help but be fascinated with these brightly hued, provocative constructions that function as both costume and sculpture. The most comprehensive survey of the artist's work to date, this large-format volume compiles the fantastic Soundsuits, for which the artist is best known, together with his other sculptural work and related projects in video and live performance. The book chronicles the artist's ingenious use of materials, which began with a Soundsuit constructed entirely from twigs and has since ranged from secondhand rugs and other thrift-store finds to feathers, buttons, beading, and rainbow-dyed synthetic hair. Dazzling images of Cave's Soundsuits are presented alongside video stills and performance views that capture the current of joyful energy that runs throughout the work. Essays by Elvira Dyangani Ose and Nato Thompson provide an illuminating critical context for the artist's practice, and an interview by Andrew Bolton explores the artist's working process and inspirations. Beautiful, insightful, and exciting, this volume will be a must-have for Cave's ever-growing audience.
The Non-Designer's Design Book by
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Logo Design Love by
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Recycling and Redesigning Logos by
Redesigns are part of every designer s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of recycling In other words how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there."
Logo Font and Lettering Bible by
Put the power to design logos and type in your own hands! Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer's Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design. You'll learn how to: Create innovative logo design traditionally and on the computer Develop a discerning eye for quality lettering and logo design Design your own custom-made fonts Build a profitable business as a logo, font and lettering designer It's the most comprehensive treatise on logos, fonts and lettering available! The easy-to-read, fun-to-browse, picture-heavy format makes learning to letter a snap. The Logo, Font & Lettering Bible provides the start-to-finish information you need to succeed in today's competitive design market.