Microsoft Visual Basic for Windows, Web, Office, and Database Applications: Comprehensive
by
Now you can prepare for the number one job in the tech sector -- app development - as you master Microsoft Visual Basic with the step-by-step, visual approach and professional programming opportunities in MICROSOFT VISUAL BASIC 2015 FOR WINDOWS, WEB, WINDOWS STORE, AND DATABASE APPLICATIONS: COMPREHENSIVE. This book lays the groundwork for a degree in IT programming as it equips you with a solid understanding of Windows programming for 2015, including Windows Desktop, database and web applications, and Windows Store development. The book's innovative step-by-step approach blends video demonstrations of professional-quality programs with in-depth discussions of today's most effective programming concepts and techniques. You practice what you've learned with numerous real programming assignments in each chapter that equip you to program independently at your best. Chapter 12, which covers the Windows Store, will be posted online at CengageBrain.com, to provide you with the latest updates for Windows 10.
Access 2016 for Dummies
by
Your all-access guide to all things Access 2016 If you don't know a relational database from an isolationist table'but still need to figure out how to organize and analyze your data?Access 2016 For Dummies is for you. Written in a friendly and accessible manner, it assumes no prior Access or database-building knowledge and walks you through the basics of creating tables to store your data, building forms that ease data entry, writing queries that pull real information from your data, and creating reports that back up your analysis. Add in a dash of humor and fun, and Access 2016 For Dummies is the only resource you'll need to go from data rookie to data pro! This expanded and updated edition of Access For Dummies covers all of the latest information and features to help data newcomers better understand Access' role in the world of data analysis and data science. Inside, you'll get a crash course on how databases work'and how to build one from the ground up. Plus, you'll find step-by-step guidance on how to structure data to make it useful, manipulate, edit, and import data into your database, write and execute queries to gain insight from your data, and report data in elegant ways. Speak the lingo of database builders and create databases that suit your needs Organize your data into tables and build forms that ease data entry Query your data to get answers right Create reports that tell the story of your data findings If you have little to no experience with creating and managing a database of any sort, Access 2016 For Dummies is the perfect starting point for learning the basics of building databases, simplifying data entry and reporting, and improving your overall data skills.
Professional Java for Web Applications
by
The comprehensive Wrox guide for creating Java web applications for the enterprise This guide shows Java software developers and software engineers how to build complex web applications in an enterprise environment. You'll begin with an introduction to the Java Enterprise Edition and the basic web application, then set up a development application server environment, learn about the tools used in the development process, and explore numerous Java technologies and practices. The book covers industry-standard tools and technologies, specific technologies, and underlying programming concepts. Java is an essential programming language used worldwide for both Android app development and enterprise-level corporate solutions As a step-by-step guide or a general reference, this book provides an all-in-one Java development solution Explains Java Enterprise Edition 7 and the basic web application, how to set up a development application server environment, which tools are needed during the development process, and how to apply various Java technologies Covers new language features in Java 8, such as Lambda Expressions, and the new Java 8 Date & Time API introduced as part of JSR 310, replacing the legacy Date and Calendar APIs Demonstrates the new, fully-duplex WebSocket web connection technology and its support in Java EE 7, allowing the reader to create rich, truly interactive web applications that can push updated data to the client automatically Instructs the reader in the configuration and use of Log4j 2.0, Spring Framework 4 (including Spring Web MVC), Hibernate Validator, RabbitMQ, Hibernate ORM, Spring Data, Hibernate Search, and Spring Security Covers application logging, JSR 340 Servlet API 3.1, JSR 245 JavaServer Pages (JSP) 2.3 (including custom tag libraries), JSR 341 Expression Language 3.0, JSR 356 WebSocket API 1.0, JSR 303/349 Bean Validation 1.1, JSR 317/338 Java Persistence API (JPA) 2.1, full-text searching with JPA, RESTful and SOAP web services, Advanced Message Queuing Protocol (AMQP), and OAuth Professional Java for Web Applications is the complete Wrox guide for software developers who are familiar with Java and who are ready to build high-level enterprise Java web applications.
Guide to Java
by
This book presents a focused and accessible primer on the fundamentals of Java programming, with extensive use of examples and hands-on exercises. Topics and features: provides an introduction to variables, input/output and arithmetic operations; describes objects and contour diagrams, explains selection structures, and demonstrates how iteration structures work; discusses object-oriented concepts such as overloading and classes methods, and introduces string variables and processing; illustrates arrays and array processing and examines recursion; explores inheritance and polymorphism and investigates elementary files; presents a primer on graphical input/output, discusses elementary exception processing, and presents the basics of Javadoc; includes exercises at the end of each chapter, with selected answers in an appendix and a glossary of key terms; provides additional supplementary information at an associated website.
PHP and MySQL
by
If you can build websites with CSS and JavaScript, this book takes you to the next level—creating dynamic, database-driven websites with PHP and MySQL. Learn how to build a database, manage your content, and interact with users. With step-by-step tutorials, this completely revised edition gets you started with expanded coverage of the basics and takes you deeper into the world of server-side programming. The important stuff you need to know: Get up to speed quickly. Learn how to install PHP and MySQL, and get them running on both your computer and a remote server. Gain new techniques. Take advantage of the all-new chapter on integrating PHP with HTML web pages. Manage your content. Use the file system to access user data, including images and other binary files. Make it dynamic. Create pages that change with each new viewing. Build a good database. Use MySQL to store user information and other data. Keep your site working. Master the tools for fixing things that go wrong. Control operations. Create an administrative interface to oversee your site.
Automate the Boring Stuff with Python
by
If you've ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you? In Automate the Boring Stuff with Python, you'll learn how to use Python to write programs that do in minutes what would take you hours to do by hand-no prior programming experience required. Once you've mastered the basics of programming, you'll create Python programs that effortlessly perform useful and impressive feats of automation to: Search for text in a file or across multiple files Create, update, move, and rename files and folders Search the Web and download online content Update and format data in Excel spreadsheets of any size Split, merge, watermark, and encrypt PDFs Send reminder emails and text notifications Fill out online forms Step-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks. Don't spend your time doing work a well-trained monkey could do. Even if you've never written a line of code, you can make your computer do the grunt work. Learn how in Automate the Boring Stuff with Python.
Learn to Code with Games
by
A novel approach for the classroom or self-study, Learn to Code with Gamesmakes coding accessible to a broad audience. Structured as a series of challenges that help you learn to code by creating a video game, each chapter expands and builds your knowledge while providing guidelines and hints to solving each challenge. The book employs a unique problem-solving approach to teach you the technical foundations of coding, including data types, variables, functions, and arrays. You will also use techniques such as pseudocode and process mapping to formulate solutions without needing to type anything into a computer, and then convert the solutions into executable code. Avoiding jargon as much as possible, Learn to Code with Gamesshows you how to see coding as a way of thinking and problem solving rather than a domain of obscure languages and syntaxes. Its practical hands-on approach through the context of game development enables you to easily grasp basic programming concepts.
Exploring Raspberry Pi
by
(PRINT) Expand Raspberry Pi capabilities with fundamental engineering principles Exploring Raspberry Pi is the innovators guide to bringing Raspberry Pi to life. This book favors engineering principles over a 'recipe' approach to give you the skills you need to design and build your own projects. You'll understand the fundamental principles in a way that transfers to any type of electronics, electronic modules, or external peripherals, using a "learning by doing" approach that caters to both beginners and experts. The book begins with basic Linux and programming skills, and helps you stock your inventory with common parts and supplies. Next, you'll learn how to make parts work together to achieve the goals of your project, no matter what type of components you use. The companion website provides a full repository that structures all of the code and scripts, along with links to video tutorials and supplementary content that takes you deeper into your project. The Raspberry Pi's most famous feature is its adaptability. It can be used for thousands of electronic applications, and using the Linux OS expands the functionality even more. This book helps you get the most from your Raspberry Pi, but it also gives you the fundamental engineering skills you need to incorporate any electronics into any project. Develop the Linux and programming skills you need to build basic applications Build your inventory of parts so you can always "make it work" Understand interfacing, controlling, and communicating with almost any component Explore advanced applications with video, audio, real-world interactions, and more Be free to adapt and create with Exploring Raspberry Pi.
Business Driven Information Systems
by
Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill’s online learning and assessment solution, Connect MIS, helps students apply this knowledge. For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e For more information on Connect, please visit: connect.mcgraw-hill.com For more information on SIMnet for Office 2013, please visit www.simnetkeepitsimple.com
Google Maps
by
Create custom applications with the Google Maps API Featuring step-by-step examples, this practical resource gets you started programming the Google Maps API with JavaScript in no time. Learn how to embed maps on web pages, annotate the embedded maps with your data, generate KML files to store and reuse your map data, and enable client applications to request spatial data through web services. Google Maps: Power Tools for Maximizing the API explains techniques for visualizing masses of data and animating multiple items on the map. You’ll also find out how to embed Google maps in desktop applications to combine the richness of the Windows interface with the unique features of the API. You can use the numerous samples included throughout this hands-on guide as your starting point for building customized applications. Create map-enabled web pages with a custom look Learn the JavaScript skills required to exploit the Google Maps API Create highly interactive interfaces for mapping applications Embed maps in desktop applications written in .NET Annotate maps with labels, markers, and shapes Understand geodesic paths and shapes and perform geodesic calculations Store geographical data in KML format Add GIS features to mapping applications Store large sets of geography data in databases and perform advanced spatial queries Use web services to request spatial data from within your script on demand Automate the generation of standalone web pages with annotated maps Use the Geocoding and Directions APIs Visualize large data sets using symbols and heatmaps Animate items on a map Bonus online content includes: A tutorial on The SQL Spatial application A bonus chapter on animating multiple airplanes Three appendices: debugging scripts in the browser; scalable vector graphics; and applying custom styles
Encyclopedia of Business and Finance
by
How is social responsibility viewed by U.S. based companies? How do stocks and bonds differ? Can a corporation be ethical? How has crowdfunding changed the nature of entrepreneurship? Undergraduate business school enrollment for both traditional and non-traditional students is increasing each year, while at the same time more high schools are building economic and business literacy into their curricula. Encyclopedia of Business and Finance, 3rd Edition, is designed to meet both the specific research and general inquiry needs of all of these students by providing easy to understand essays covering all of the foundational topics, themes, and theories that will be covered in their business degree curricula. Macmillan's Encyclopedia of Business and Finance is a two volume set that is organized A-Z. Each signed entry was written by a subject expert and peer reviewed. Entries come equipped with bibliographies and See Also references to facilitate further research. Designed for the non-specialist, the Encyclopedia Of Business And Finance is a two-volume complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include academics and business scholars from leading business programs. The new completely revised second edition includes 315 signed essays. *Fully indexed and numerous cross references to make information accessible quickly and efficiently.
The Network Imperative
by
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, ornetwork orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
Basics of Computer Networking
by
Springer Brief Basics of Computer Networking provides a non-mathematical introduction to the world of networks. This book covers both technology for wired and wireless networks. Coverage includes transmission media, local area networks, wide area networks, and network security. Written in a very accessible style for the interested layman by the author of a widely used textbook with many years of experience explaining concepts to the beginner.
How Networks Work
by
Offers an explanation of the inner-workings of network systems. This work teaches you the basic principles of networking and how those principles work inside pieces of network equipment. With illustrations to show how things work together, it also includes information on the technologies, including VoIP, wireless networks, broadband and more.
Networking All-In-One for Dummies, 6th Edition
by
Are you ready to build a network, but aren't sure where to start? Networking All-In-One For Dummies, 6th Edition walks you through the basics. With nine self-contained minibooks that feature the latest updates on networking trends, including revised content for Windows 10 and Windows Server 2016, as well as updated coverage of broadband technologies, storage, and back-up, this fully-updated text will become your go-to guide for network development. This easy-to-understand guide gives you everything you need to dive into the network development game. Networking entails the connection of two or more computers, allowing them to share resources and exchange data. This is essential in the workplace, and has become highly popular in home settings as more and more people are connecting their home computers. Whether you're a network administrator or someone who wants to create a home-based network, understanding how to build your network effectively is critical to your success. Learn networking basics, including what a network is and how to build one Understand how to effectively carry out network administration while maintaining high levels of security Explore different types of networking, including wireless and mobile Leverage the most up to date information that covers the latest networking trends and practices Networking All-In-One For Dummies, 6th Edition is the best-selling resource you need to catch up on the latest networking tools and trends.
Discovering Computers 2014
by
Based on extensive customer feedback, DISCOVERING COMPUTERS ©2014 has been completely reexamined and revised to reflect the evolving needs of the concepts portion of the Introductory Computing course. This exciting new edition maintains many longstanding hallmarks, but is now highly focused on relevancy to provide students only with what they really need to know to be successful digital citizens in college and beyond. To better reflect the importance of certain topics in today's digital world, coverage of enterprise computing, ethics, Internet research skills, mobile computing, operating systems (other than Windows), browsers, security, and Web 2.0 has been expanded and integrated. New critical thinking and problem solving exercises are included in every feature throughout the text, engaging students in regular practice of higher-order thinking skills. In addition, students have more opportunity for hands-on practice with the completely revised end-of-chapter activities. With these enhancements and more, the new DISCOVERING COMPUTERS is an even more engaging teaching and learning tool for your classroom.
Computer Networking
by
For courses in Networking/Communications Motivates readers with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the author's long tradition of teaching this complex subject through a layered approach in a "top-down manner." The text works its way from the application layer down toward the physical layer, motivating readers by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for readers interested in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The Seventh Edition has been updated to reflect the most important and exciting recent advances in networking.
Careers in Information Technology
by
Teens who are contemplating their career choices, or are just curious about different jobs and professions, will find useful descriptions, essential facts, and valuable opinions and advice in this easy-to-use series. Exploring Careers introduces readers to various career options within a given field and explores what the jobs entail, educational requirements, salary ranges, required skills, employment prospects, and more. All books in the series feature a Q & A interview with someone who works in the field. Lists suggesting sources for more information are also included in every book. Book jacket.
The Internet of Us
by
We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords and wait for the information to come to us. Indeed, the Internet has revolutionized the way we learn and know, as well as how we interact with each other. And yet this explosion of technological innovation has also produced a curious paradox: even as we know more, we seem to understand less. While a wealth of literature has been devoted to life with the Internet, the deep philosophical implications of this seismic shift have not been properly explored until now. Demonstrating that knowledge based on reason plays an essential role in society and that there is much more to “knowing” than just acquiring information, leading philosopher Michael Patrick Lynch shows how our digital way of life makes us overvalue some ways of processing information over others, and thus risks distorting what it means to be human. With far-reaching implications, Lynch's argument charts a path from Plato's cave to Shannon's mathematical theory of information to Google Glass, illustrating that technology itself isn't the problem, nor is it the solution. Instead, it will be the way in which we adapt our minds to these new tools that will ultimately decide whether or not the "Internet of Things"—all those gadgets on our wrists, in our pockets and on our laps—will be a net gain for humanity. Along the way, Lynch uses a philosopher's lens to examine some of the most urgent issues facing digital life today, including how social media is revolutionizing the way we think about privacy; why a greater reliance on Wikipedia and Google doesn't necessarily make knowledge "more democratic"; and the perils of using "big data" alone to predict cultural trends. Promising to modernize our understanding of what it means to be human in the digital age, The Internet of Us builds on previous works by Nicholas Carr, James Gleick and Jaron Lanier to give us a necessary guide on how to navigate the philosophical quagmire that is the Information Age.
Heartificial Intelligence
by
Where should machine automation end? Is it acceptable to have a digital assistant arrange your calendar, but not to have a robot spouse? Are companion robots acceptable for seniors in need of comfort, but not okay for toddlers exposed to emotional software that could influence their behavior? Is it desirable to live a life within the virtual reality of Facebook's Oculus Rift, but not if your thoughts are sold to advertisers who manipulate your purchases? We've entered an era where a myriad of personalization algorithms influence our every decision, and the lines between human assistance, automation, and extinction have blurred. We need to create ethical standards for the Artificial Intelligence usurping our lives, and allow individuals to control their identity based on their values. Otherwise, we sacrifice our humanity for productivity versus purpose and for profits versus people. Featuring pragmatic solutions drawing on economics, emerging technologies, and positive psychology, Heartificial Intelligence provides the first values-driven approach to algorithmic living - a definitive roadmap to help humanity embrace the present and positively define their future. Each chapter opens with a fictional vignette, helping readers imagine how they would respond to various Artificial Intelligence scenarios while demonstrating the need to codify their values, as the algorithms dominating society today are already doing. Funny, poignant, and accessible, this book paints a vivid portrait of how our lives might look in either a dystopia of robotic and corporate dominance, or a utopia where humans use technology to enhance our natural abilities to evolve into a long-lived, super-intelligent, and altruistic species. Praise for Heartificial Intelligence: 'In this thoughtful addition to the genre . . . Havens warns that we have ignored an essential feature of machine thinking: its ethics . . . An astute philosophical meditation on a major problem facing designers of advanced computers.' Kirkus review 'Coexisting safely and ethically with intelligent machines is the central challenge of the twenty-first century. In the enjoyable Heartificial Intelligence, John Havens calls for resistance to the forces that erode our humanity in the age of the algorithm. Through detailed research, interviews, and engaging futuristic scenarios, Havens shows how establishing ethical standards for artificial intelligence will help us preserve the values we cherish most.' James Barrat, author of Our Final Invention 'Heartificial Intelligenceis an excellent read! Havens explores a number of societal issues, which AI and robotics are likely to soon bring to prominence. A great guide to issues of identity, meaning, deception, and reality when our technology advances to the next level.' Steve Omohundro, President of Possibility Research, SelfAwareSystems.com 'With this exceptionally intelligent, playful, and brave book, John C. Havens shows us that we need to look the robot in the eye if we want to maintain our humanity. The most beautiful and yet most practical outlook on artificial intelligence you've ever read.' Tim Leberecht, author of The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself 'As we come into realizing AI in different products, wearable devices, and self-driving cars, we need to think in a critical way on where this can bring us at an individual and societal level. Will it indeed help us move forward and create more time for ourselves, or will it make our world more complex and less efficient?Heartificial Intelligenceprovides insights from various perspectives on how this AI world could or will
The Third Wave
by
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology. Steve Case’s career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer Internet traffic in the United States ran through the service. After Case engineered AOL’s merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world. In The Third Wave, which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies. We are entering, as Case explains, a new paradigm called the “Third Wave” of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we’re entering the Third Wave: a period in which entrepreneurs will vastly transform major “real world” sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward. The Third Wave is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this changing digital age.
Mind Change
by
We live in a world unimaginable only decades ago: a domain of backlit screens, instant information, and vibrant experiences that can outcompete dreary reality. Our brave new technologies offer incredible opportunities for work and play. But at what price? Now renowned neuroscientist Susan Greenfield--known in the United Kingdom for challenging entrenched conventional views--brings together a range of scientific studies, news events, and cultural criticism to create an incisive snapshot of "the global now." Disputing the assumption that our technologies are harmless tools, Greenfield explores whether incessant exposure to social media sites, search engines, and videogames is capable of rewiring our brains, and whether the minds of people born before and after the advent of the Internet differ. Stressing the impact on Digital Natives--those who've never known a world without the Internet--Greenfield exposes how neuronal networking may be affected by unprecedented bombardments of audiovisual stimuli, how gaming can shape a chemical landscape in the brain similar to that in gambling addicts, how surfing the Net risks placing a premium on information rather than on deep knowledge and understanding, and how excessive use of social networking sites limits the maturation of empathy and identity. But Mind Change also delves into the potential benefits of our digital lifestyle. Sifting through the cocktail of not only threat but opportunity these technologies afford, Greenfield explores how gaming enhances vision and motor control, how touch tablets aid students with developmental disabilities, and how political "clicktivism" foments positive change. In a world where adults spend ten hours a day online, and where tablets are the common means by which children learn and play, Mind Change reveals as never before the complex physiological, social, and cultural ramifications of living in the digital age. A book that will be to the Internet what An Inconvenient Truth was to global warming, Mind Change is provocative, alarming, and a call to action to ensure a future in which technology fosters--not frustrates--deep thinking, creativity, and true fulfillment. Praise for Mind Change "Greenfield's application of the mismatch between human and machine to the brain introduces an important variation on this pervasive view of technology. . . . She has a rare talent for explaining science in accessible prose."--The Washington Post "Greenfield's focus is on bringing to light the implications of Internet-induced 'mind change'--as comparably multifaceted as the issue of climate change, she argues, and just as important."--Chicago Tribune "Mind Change is exceedingly well organized and hits the right balance between academic and provocative."--Booklist "[A] challenging, stimulating perspective from an informed neuroscientist on a complex, fast-moving, hugely consequential field."--Kirkus Reviews "[Greenfield] is not just an engaging communicator but a thoughtful, responsible scientist, and the arguments she makes are well-supported and persuasive."--Mail on Sunday "Greenfield's admirable goal to prove an empirical basis for discussion is . . . an important one."--Financial Times "An important presentation of an uncomfortable minority position."--Jaron Lanier, Nature
Data-Ism
by
Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made-relying more on data and analysis, and less on intuition and experience-and transform the nature of leadership and management. Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.
Unboxing IT
by
Computers and technology have reached a level of invisibility in our lives that is equal to indoor plumbing and electricity. We don't think about the mechanics of how they work, but when any of those systems breaks it is a MASSIVE disruption in our lives. All of us understand the basics of how a fuse box works or how to plunge a toilet, and with this book you will learn those equivalents in the IT world. This book will give a basic understanding of the various disciplines that exist within the IT world, some of the thought processes behind the methodologies IT professionals follow, and touch on some of the realities of living in a truly technological wonderland.
The Power of Off
by
Effective mindfulness practices for transforming your relationship with technology and reconnecting with your real life Our reliance on technology is rapidly changing how each of us experiences life. We're facing new issues and difficulties, we're encountering new emotional triggers, and we're relating to each other in new ways. As Dr. Nancy Colier writes, "How we spend our time, what motivates us, and what we want are all are on a radical course of transformation." The promise of technology is that it will make our lives easier; yet to realize that promise, we cannot be passive users--we must bring awareness and mindfulness to our relationships with our devices. "The compulsion to constantly check our devices plays on primal instincts," teaches Colier. "Even people with strong spiritual practices or those who have never had other addiction issues now find themselves caught in the subtle trap of these miraculous tools we've created." Through The Power of Off, she offers us a path for making use of the virtual world while still feeling good, having healthy relationships, and staying connected with what is genuinely meaningful in life. You'll explore: How and why today's devices push our buttons so effectively, and what you can do to take back control of your life Tips for navigating the increasingly complex ways in which technology is affecting our relationships--with ourselves, others, and our devices themselves Self-evaluation tools for bringing greater awareness to your use of technology Mindfulness practices for helping you interact with your devices in more conscious ways A 30-day digital detox program to kick-start a new healthier relationship with technology With The Power of Off, Colier sounds the call for wakefulness, reminding us that we can use technology in a way that promotes, rather than detracts from, our well-being. This book provides an essential resource for anyone wanting to create a more empowered relationship with technology in the digital age.
Introduction to Software Quality
by
This textbook describes the approaches used by software engineers to build quality into their software. The fundamental principles of software quality management and software process improvement are discussed in detail, with a particular focus on the CMMI framework. Features: includes review questions at the end of each chapter; covers both theory and practice, and provides guidance on applying the theory in an industrial environment; examines all aspects of the software development process, including project planning and tracking, software lifecycles, software inspections and testing, configuration management, and software quality assurance; provides detailed coverage of software metrics and problem solving; describes SCAMPI appraisals and how they form part of the continuous improvement cycle; presents an introduction to formal methods and the Z specification language; discusses UML, which is used to describe the architecture of the system; reviews the history of the field of software quality.
Software Deployment, Updating, and Patching
by
The deployment of software patches can be just as challenging as building entirely new workstations. Training and support issues can haunt even the most successful software launch for months. Preparing for the rigors of software deployment includes not just implementing change, but training employees, predicting and mitigating pitfalls, and managing expectations. Software Deployment, Updating, and Patching provides the skills you need to develop a comprehensive strategy for tracking and managing system configurations, as well as for updating and securing systems with the latest packs and patches. Written by two of Microsoft s top experts, this clear and concise manual demonstrates how to perform inventories of IT assets, test compatibility, target deployment, and evaluate management technologies. It also shows you how to create and implement your own deployment plans with recovery and remediation options, and how to recognize potential vulnerabilities. "
Cross-Platform Development in C++
by
Cross-Platform Development in C++ is the definitive guide to developing portable C/C++ application code that will run natively on Windows, Macintosh, and Linux/Unix platforms without compromising functionality, usability, or quality. Long-time Mozilla and Netscape developer Syd Logan systematically addresses all the technical and management challenges associated with software portability from planning and design through coding, testing, and deployment. Drawing on his extensive experience with cross-platform development, Logan thoroughly covers issues ranging from the use of native APIs to the latest strategies for portable GUI development. Along the way, he demonstrates how to achieve feature parity while avoiding the problems inherent to traditional cross-platform development approaches. This book will be an indispensable resource for every software professional and technical manager who is building new cross-platform software, porting existing C/C++ software, or planning software that may someday require cross-platform support. Build Cross-Platform Applications without Compromise Throughout the book, Logan illuminates his techniques with realistic scenarios and extensive, downloadable code examples, including a complete cross-platform GUI toolkit based on Mozilla's XUL that you can download, modify, and learn from. Coverage includes Policies and procedures used by Netscape, enabling them to ship Web browsers to millions of users on Windows, Mac OS, and Linux Delivering functionality and interfaces that are consistent on all platforms Understanding key similarities and differences among leading platform-specific GUI APIs, including Win32/.NET, Cocoa, and Gtk+ Determining when and when not to use native IDEs and how to limit their impact on portability Leveraging standards-based APIs, including POSIX and STL Avoiding hidden portability pitfalls associated with floating point, char types, data serialization, and types in C++ Utilizing platform abstraction libraries such as the Netscape Portable Runtime (NSPR) Establishing an effective cross-platform bug reporting and tracking system Creating builds for multiple platforms and detecting build failures across platforms when they occur Understanding the native runtime environment and its impact on installation Utilizing wxWidgets to create multi-platform GUI applications from a single code base Thoroughly testing application portability Understanding cross-platform GUI toolkit design with Trixul
Office 2016 All-In-One for Dummies
by
The fast and easy way to get things done with Office Perplexed by PowerPoint? Looking to excel at Excel? From Access to Word'and every application in between'this all-encompassing guide provides plain-English guidance on mastering the entire Microsoft Office suite. Through easy-to-follow instruction, you'll quickly get up and running with Excel, Word, PowerPoint, Outlook, Access, Publisher, Charts and Graphics, OneNote, and more'and make your work and home life easier, more productive, and more streamlined. Microsoft Office is the leading productivity tool in the world. From word processing to business communication to data crunching, it requires a lot of knowledge to operate it'let alone master it. Luckily, Office 2016 All-in-One For Dummies is here to deliver the breadth of information you need to complete basic tasks and drill down into Office's advanced features. Create customized documents and add graphic elements, proofing, and citations in Word Build a worksheet, create formulas, and perform basic data analysis in Excel Create a notebook and organize your thoughts in Notes Manage messages, tasks, contacts, and calendars in Outlook Clocking in at over 800 pages, Office 2016 All-in-One For Dummies will be the singular Microsoft Office resource you'll turn to again and again.
Hacked
by
The spectacular cyber attack on Sony Pictures and costly hacks of Target, Home Depot, Neiman Marcus, and databases containing sensitive data on millions of U.S. federal workers have shocked the nation. Despite a new urgency for the president, Congress, law enforcement, and corporate America to address the growing threat, the hacks keep coming--each one more pernicious than the last--from China, Russia, Iran, North Korea, the Middle East, and points unknown. The continuing attacks raise a deeply disturbing question: Is the issue simply beyond the reach of our government, political leaders, business leaders, and technology visionaries to resolve? In Hacked, veteran cybersecurity journalist Charlie Mitchell reveals the innovative, occasionally brilliant, and too-often hapless government and industry responses to growing cybersecurity threats. He examines the internal power struggles in the federal government, the paralysis on Capitol Hill, and the industry's desperate effort to stay ahead of both the bad guys and the government.
Murach's MySQL
by
This practical, hands-on tutorial/reference/guide to MySQL is perfect for beginners, but it also works for experienced developers who are not getting the most from MySQL. As you would expect, this book shows how to code all of the essential SQL statements for creating and working with a MySQL database. But beyond that, this book also shows how to design a database, including how to use the graphical MySQL Workbench to create an EER model. It shows how to take advantage of relatively new MySQL features such as foreign keys, transactions, stored procedures, stored functions, triggers, and events. It even presents a starting set of skills for a database administrator (DBA), including how to secure and back up databases. And like all Murach books, it uses the distinctive "paired pages" format, which breaks the material into manageable skills to speed up both learning and reference. A great help for MySQL users at any level.
Data Modeling and Database Design
by
DATA MODELING AND DATABASE DESIGN presents a conceptually complete coverage of indispensable topics that each MIS student should learn if that student takes only one database course. Database design and data modeling encompass the minimal set of topics addressing the core competency of knowledge students should acquire in the database area. The text, rich examples, and figures work together to cover material with a depth and precision that is not available in more introductory database books.
Beginning T-SQL
by
Beginning T-SQL is a performance-oriented introduction to the T-SQL language underlying the Microsoft SQL Server database engine. T-SQL is essential in writing SQL statements to get data into and out of a database. T-SQL is the foundation for business logic embedded in the database in the form of stored procedures and functions. Beginning T-SQL starts you on the path to mastering T-SQL, with an emphasis on best-practices and sound coding techniques leading to excellent performance. This new edition is updated to cover the essential features of T-SQL found in SQL Server 2014, 2012, and 2008. Beginning T-SQL begins with an introduction to databases, normalization, and to SQL Server Management Studio. Attention is given to Azure SQL Database and how to connect to remote databases in the cloud. Each subsequent chapter teaches an aspect of T-SQL, building on the skills learned in previous chapters. Exercises in most chapters provide an opportunity for the hands-on practice that leads to true learning and distinguishes the competent professional. Important techniques such as windowing functions are covered to help write fast executing queries that solve real business problems. A stand-out feature in this book is that most chapters end with a "Thinking About Performance" section. These sections cover aspects of query performance relative to the content just presented. They'll help you avoid beginner mistakes by knowing about and thinking about performance from Day 1. Imparts best practices for writing T-SQL Helps you avoid common errors Shows how to write scalable code for good performance What you'll learn Grasp the fundamentals of relational theory, upon which T-SQL is based Write accurate queries that are scalable and perform well Combine set-based and procedural processing, obtaining the best from both worlds Embed business logic in your database through stored procedures and functions Simplify your work with new and advanced features, such as common table expressions and windowing functions Enhance performance by knowing when to apply features such as temporary tables, and when not to Who this book is for Beginning T-SQL is for developers and database administrators with little to no T-SQL experience who will be writing database applications and queries against SQL Server databases. Table of Contents 1. Getting Started 2. Exploring Database Concepts 3. Writing Simple SELECT Queries 4. Using Built-In Functions and Expressions 5. Joining Tables 6. Building on Subqueries and Unions 7. Grouping and Summarizing Data 8. Writing Window Functions 9. Advanced WHERE Clauses 10. Query Techniques 11. Manipulating Data 12. Managing Transactions 13. Learning Procedural T-SQL 14. Moving Logic to the Database 15. Working with XML 16. Working with Data Types 17. Writing Advanced Queries 18. Where to Next?
Professional SQL Server 2014 administration
by
SQL Server 2014 architecture -- Installing SQL Server 2014 best practices -- Upgrading SQL Server 2014 best practices -- Managing and troubleshooting the database engine -- Automating SQL Server -- Service Broker in SQL Server 2014 -- SQL Server CLR intergrateion -- Securing the database instance -- In-memory OLTP -- Configuring the server for optimal performance -- Optimizing SQL Server 2014 -- Monitoring your SQL Server -- Performance tuning T-SQL -- Indexing your database -- Replication -- Clustering SQL Server 2014 -- Backup and recovery -- SQL Server 2014 log shipping -- Database mirroring -- Integration services administration and performance tuning -- SQL Server reporting services administration -- SQL Server 2014 SharePoint 2013 intergration -- SQL database administration and configuration -- AlwarysOn availabitlity groups.
SQL Queries for Mere Mortals
by
The #1 Easy, Common-Sense Guide to SQL Queries--Updated for Today's Databases, Standards, and Challenges nbsp; SQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial on writing effective SQL queries. The authors have updated this hands-on classic to reflect new SQL standards and database applications and teach valuable new techniques. nbsp; Step by step, John L. Viescas and Michael J. Hernandez guide you through creating reliable queries for virtually any modern SQL-based database. They demystify all aspects of SQL query writing, from simple data selection and filtering to joining multiple tables and modifying sets of data. nbsp; Three brand-new chapters teach you how to solve a wide range of challenging SQL problems. You'll learn how to write queries that apply multiple complex conditions on one table, perform sophisticated logical evaluations, and think "outside the box" using unlinked tables. nbsp; Coverage includes -- Getting started: understanding what relational databases are, and ensuring that your database structures are sound -- SQL basics: using SELECT statements, creating expressions, sorting information with ORDER BY, and filtering data using WHERE -- Summarizing and grouping data with GROUP BY and HAVING clauses -- Drawing data from multiple tables: using INNER JOIN, OUTER JOIN, and UNION operators, and working with subqueries -- Modifying data sets with UPDATE, INSERT, and DELETE statements Advanced queries: complex NOT and AND, conditions, if-then-else using CASE, unlinked tables, driver tables, and more nbsp; Practice all you want with downloadable sample databases for today's versions of Microsoft Office Access, Microsoft SQL Server, and the open source MySQL database. Whether you're a DBA, developer, user, or student, there's no better way to master SQL. nbsp; informit.com/aw forMereMortals.com
Murach's MySQL
by
This practical, hands-on tutorial/reference/guide to MySQL is perfect for beginners, but it also works for experienced developers who are not getting the most from MySQL. As you would expect, this book shows how to code all of the essential SQL statements for creating and working with a MySQL database. But beyond that, this book also shows how to design a database, including how to use the graphical MySQL Workbench to create an EER model. It shows how to take advantage of relatively new MySQL features such as foreign keys, transactions, stored procedures, stored functions, triggers, and events. It even presents a starting set of skills for a database administrator (DBA), including how to secure and back up databases. And like all Murach books, it uses the distinctive "paired pages" format, which breaks the material into manageable skills to speed up both learning and reference. A great help for MySQL users at any level.
Business Driven Information Systems
by
Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill’s online learning and assessment solution, Connect MIS, helps students apply this knowledge. For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e For more information on Connect, please visit: connect.mcgraw-hill.com For more information on SIMnet for Office 2013, please visit www.simnetkeepitsimple.com
Business Driven Information Systems
by
The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Information Technology Project Management
by
This completely revised edition of the best-selling Information Technology Project Management recreates the experience of dozens of projects, both successful and failed, to provide a real-world context for learning. The author explains the foundations of project management - project integration, scope, time, cost, quality, human resources, communications, risk, and procurement - using the experiences of real-life businesses. This new fourth edition includes a running case, new PMBOK Guide, and coverage of Microsoft Project 2003. Accompanying the book is a revised companion Web site, www.course.com/mis/schwalbe4e.
Getting Started With Project Management Using Microsoft Project 2016
by
This two-workshop book provides an overview of key project management topics and skills, using Microsoft Project 2013 to give students hands-on learning. Real world problem solving for business and beyond The Your Office series prepares students to use both technical and soft skills in the real world. Hands-on technical content is woven into realistic business scenarios and focuses on using Microsoft Office#65533; as a decision-making tool. The series features a unique running business scenario that connects all of the cases together and exposes students to using Office to solve problems relating to business areas like finance and accounting, production and operations, sales and marketing. Each chapter introduces a realistic business case for students to complete via hands-on steps that are easily identified in blue shaded boxes. Each blue box teaches a skill and comes complete with video and interactive support. Chapters are grouped into Business Units, which collectively illustrate a specific set of business concepts to achieve AACSB-related outcomes. Each Business Unit ends with a Capstone section, testing students' ability to apply concepts and skills beyond a single chapter. Note: You are purchasing a standalone product; MyITLab does not come packaged with this content. Students, if interested in purchasing this title with MyITLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
The Data Warehouse Toolkit
by
Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.
Data Modeling Made Simple
by
Data issues don't always make the front page, yet they exist within every organisation. We need to improve how we manage data - and the most valuable tool for explaining, vaildating and managing data is a data model. This book provides the business or IT professional with a practical working knowledge of data modelling concepts and best practices.
Data Modeling and Database Design
by
DATA MODELING AND DATABASE DESIGN presents a conceptually complete coverage of indispensable topics that each MIS student should learn if that student takes only one database course. Database design and data modeling encompass the minimal set of topics addressing the core competency of knowledge students should acquire in the database area. The text, rich examples, and figures work together to cover material with a depth and precision that is not available in more introductory database books.
Web and Network Data Science
by
Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
Electronic Commerce
by
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
The Digital Economy
by
[PRINT] "Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then." John Chambers, Chairman and CEO, Cisco With a new foreword by Eric Schmidt, Chief Executive of Google Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of "websites" and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on. Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years, covering: Natural frictions between present-day Industrial Capitalism and the Digital Economy The radical effects of the Internet on traditional corporate structures and systems Dramatic changes in business collaboration and culture thanks to social media The rise of web-based analytics and how they have transformed business functions Government transparency, citizen empowerment, and the creation of public value Teaching and learning--revolutionary developments driven by digital content When Tapscott was writing the original edition in 1994, he was living in a world where Netscape had been just introduced as go-to browser, websites didn't do transactions, dial-up was the only way to get online, and mobile phones sightings were rare. Google, YouTube, eBay, Facebook, Twitter? They didn't exist. Preserving all the original text as it appeared 20 years ago, this new edition includes detailed essays ending each chapter--Tapscott's highly informed reflections on his predictions, along with new forecasts of where the digital world is headed. Praise for the new edition of The Digital Economy "1994 was a good year. Netscape Navigator and The Digital Economy. With this anniversary edition, Tapscott provides lucid insights for the next stage of these amazing times." Marc Andreessen, Co-founder and General Partner, Andreessen Horowitz "Brilliant. Governments can learn from The Digital Economy how to democratize access to prosperity, minimize social and economic divides and transform government and democracy for the 21st Century." Enrique Peña Nieto, President of Mexico "We're now into three decades of terrific insights and analysis from Don Tapscott about the digital revolution! Read this book!" Ajay Banga, President and CEO, Mastercard
How the Internet Became Commercial
by
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
The Age of Cryptocurrency
by
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? InThe Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation state. It implies, above all, monumental and wide-reaching change-for better and for worse. But it is here to stay, and you ignore it at your peril. Vigna and Casey demystify cryptocurrency-its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world;The Age of Cryptocurrency will teach you how to be ready.
The Marketplace of Attention
by
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
The Electronic Silk Road
by
On the ancient Silk Road, treasure-laden caravans made their arduous way through deserts and mountain passes, establishing trade between Asia and the civilizations of Europe and the Mediterranean. Today's electronic Silk Roads ferry information across continents, enabling individuals and corporations anywhere to provide or receive services without obtaining a visa. But the legal infrastructure for such trade is yet rudimentary and uncertain. If an event in cyberspace occurs at once everywhere and nowhere, what law applies? How can consumers be protected when engaging with companies across the world? In this accessible book, cyber-law expert Anupam Chander provides the first thorough discussion of the law that relates to global Internet commerce. Addressing up-to-the-minute examples, such as Google's struggles with China, the Pirate Bay's skirmishes with Hollywood, and the outsourcing of services to India, the author insightfully analyzes the difficulties of regulating Internet trade. Chander then lays out a framework for future policies, showing how countries can dismantle barriers while still protecting consumer interests.
The Network Imperative
by
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, ornetwork orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
How the Internet Became Commercial
by
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
The Age of Cryptocurrency
by
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? InThe Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation state. It implies, above all, monumental and wide-reaching change-for better and for worse. But it is here to stay, and you ignore it at your peril. Vigna and Casey demystify cryptocurrency-its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world;The Age of Cryptocurrency will teach you how to be ready.
The Upstarts
by
A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.
If you like to browse library shelves, Information Technology Management items can be found in the following areas:
HB Economic theory
HC Economic history and conditions
HD Industries. Land use. Labor
KZ Law of nations
QA Mathematics
T Technology