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Master-guide for Design; Interior Design & Digital design

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The meaning of design has evolved from a product development focus to being broad and vague, encompassing all domains of communicative and social action (Meier, 2001). There is no commonly agreed definition for product design due to the breadth of the topic. Luchs and Swan (2011) proposed a product design definition as ‘the set of properties of an artifact, consisting of the discrete properties of the form (i.e. the aesthetics of the tangible good and/or service) and the function (i.e. its capabilities) together with the holistic properties of the integrated form and function.’ They defined product design process as ‘the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design’ (Luchs and Swan, 2011).

Luchs, MichaelK. Scott Swan (2011) ‘Perspective: The Emergence of Product design as a Field of Marketing Inquiry’, Journal of Product Innovation Management, 28 (3): 327-45.
Meier, C. (2001) Designtheorie - Beiträge zu einer Disziplin, Frankfurt a.M., Anabas.
Thota, H., & Munir, Z. (2011). Design. In Palgrave Key Concepts: Key Concepts in Innovation. Macmillan. Retrieved October 9, 2023, from

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