Facebook by
Knowing how to use Facebook to network and market yourself or your business gives a single person unlimited potential for reaching over 1 billion users in 60 countries. This tool will show you how to manage the marketing on your personal profile and business pages. Authored by an expert and consultant in cutting edge marketing strategies, this well-rounded guide will immediately change the way you use Facebook and the way you market your business. 6-page laminated guide includes: Profile vs. Page Your Personal Facebook Profile Networking How Facebook Can Benefit Businesses & Brands Your Business's Facebook Page Facebook Advertising Options Creating Calls to Action on Your Page How to Manage a Page with Multiple Admins How to Schedule Posts Facebook Apps Contests & Promotions Incorporate Facebook into Your Overall Marketing Strategy Helpful Resources within Facebook
Business Plans for Dummies by
Plan to succeed as an entrepreneur--we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business--and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint--then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.
Business plans handbook. Volume 43 : a compilation of business plans developed by individuals throughout North America by 
Write Your Business Plan by
More than 15 years ago, the staff at Entrepreneur Media introduced bestseller Start Your Own Business. Since its release, Start Your Own Business has sold more than 300,000 copies and has been called "the best startup book of all time.” At it again, the staff at Entrepreneur delivers a new dose of fundamental startup how-to, backed by 33+ years at the forefront of small business. Write Your Business Plan takes aspiring entrepreneurs past one of the hardest steps of startup second to committing to their business goal -- defining how to achieve it. Each chapter is devoted to analyzing, explaining, and presenting practical instruction on developing a business plan relevant to today’s marketplace and lending landscapes. Appropriate for both existing companies and brand-new startups, this guide is divided into three sections: Before Writing Your Business Plan, Writing Your Business Plan, and Enhancing Your Business Plan. Starting with basic FAQs, experts then lead readers into evaluating their venture, identifying what type of plan they need, and getting their plan on paper and polished for their intended audience. Coached by a diverse group of experts and successful business owners, readers gain an in-depth understanding of what’s essential to any plan, what’s appropriate for their industry, and what they can do to ensure success.
How to Write a Business Plan by
How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.
Hair Raising by
We all know there is a politics of skin color, but is there a politics of hair?In this book, Noliwe Rooks explores the history and politics of hair and beauty culture in African American communities from the nineteenth century to the 1990s. She discusses the ways in which African American women have located themselves in their own families, communities, and national culture through beauty advertisements, treatments, and styles. Bringing the story into today's beauty shop, listening to other women talk about braids, Afros, straighteners, and what they mean today to grandmothers, mothers, sisters, friends, and boyfriends, she also talks about her own family and has fun along the way. Hair Raising is that rare sort of book that manages both to entertain and to illuminate its subject.
From the Kitchen to the Parlor by
When is hair "just hair" and when is it not "just hair"? Documenting the politics of African American women's hair, this multi-sited linguistic ethnography explores everyday interaction in beauty parlors, Internet discussions, comedy clubs, and other contexts to illuminate how and why hair matters in African American women's day-to-day experiences.
101 Ways to Profit in the Natural Hair Care Business by
101 Ways to Profit in the Natural Hair Care Business will empower would be entrepreneurs to take action and pursue their dreams. This inspirational text will assist each reader in developing a fundamental blueprint of their talents and strengths. Alva urges readers to claim their stake and take advantage of the many opportunities in the natural hair and beauty multi-billion dollar a year reality.
Hair Matters by
Long hair in the 60s, Afros in the early 70s, bobs in the 80s, fuschia in the 90s. Hair is one of the first attributes to catch our eye, not only because it reflects perceptions of attractiveness or unattractiveness, but also because it conveys important political, cultural, and social meanings, particularly in relation to group identity. Given that mainstream images of beauty do not privilege dark skin and tightly coiled hair, African American women's experience provides a starkly different perspective on the meaning of hair in social identity." --National Women's Studies Association Journal "Grab your copy at your local bookseller and get hip to what your hair is saying to others with regards to beauty, culture and politics. Learn about how culture has a love for coifs, because after all, so do you!" --Sophisticate's Black Hair Styles Guide Drawing on interviews with over 50 women, from teens to seniors, Hair Matters is the first book on the politics of Black hair to be based on substantive, ethnographically informed research. Focusing on the everyday discussions that Black women have among themselves and about themselves, Ingrid Banks analyzes how talking about hair reveals Black women's ideas about race, gender, sexuality, beauty, and power. Ultimately, what emerges is a survey of Black women's consciousness within both their own communities and mainstream culture at large.
You Can't Touch My Hair : And Other Things I Still Have to Explain by 
Textured Tresses by
From braids and twists to fades and locs, black stars and models - as well as everyday folk - are turning heads with their stylish 'dos. Now with this practical, lavishly illustrated book, readers can achieve the looks they admire in magazines, movies and music videos. Diane DaCosta presents a complete course in hair care and styling. Unravelling the mysteries of textured tresses, she identifies the five basic types of hair, explains how to determine your texture, and provides expert advice on washing and conditioning and styling, using her celebrity clients as examples.
Hot Comb by
An auspicioius debut examining the culuture of hair from the Rona Jaffe Foundation award-winning cartoonistHot Comb offers a poignant glimpse into Black women's lives and coming of age stories as seen across a crowded, ammonia-scented hair salon while ladies gossip and bond over the burn. The titular story "Hot Comb" is about a young girl's first perm - a doomed ploy to look cool and to stop seeming "too white" in the all-black neighborhood her family has just moved to. In "Virgin Hair" taunts of "tender-headed" sting as much as the perm itself. It's a scenario that repeats fifteen years later as an adult when, tired of the maintenance, Flowers shaves her head only to be hurled new put-downs. The story "My Lil Sister Lena" traces the stress resulting from being the only black player on a white softball team. Her hair is the team curio, an object to touched, a subject to be discussed and debated at the will of her teammates, leading Lena to develop an anxiety disorder of pulling her own hair out. Among the series of cultural touchpoints that make you both laugh and cry, Flowers recreates classic magazines ads idealizing women's needs for hair relaxers and product. "Change your hair form to fit your life form" and "Kinks and Koils Forever" call customers from the page.Realizations about race, class, and the imperfections of identity swirl through Flowers' stories and ads, which are by turns sweet, insightful, and heartbreaking. Flowers began drawing comics while earning her PhD, and her early mastery of sequential storytelling is nothing short of sublime. From her black and white drawings to her color construction paper collages, Hot Comb is a propitious display of talent from a new cartoonist who has already made her mark.
Twisted by
A Kirkus Best Book of the Year Stamped from the Beginning meets You Can't Touch My Hair in this timely and resonant essay collection from Guardian contributor and prominent BBC race correspondent Emma Dabiri, exploring the ways in which black hair has been appropriated and stigmatized throughout history, with ruminations on body politics, race, pop culture, and Dabiri's own journey to loving her hair. Emma Dabiri can tell you the first time she chemically straightened her hair. She can describe the smell, the atmosphere of the salon, and her mix of emotions when she saw her normally kinky tresses fall down her shoulders. For as long as Emma can remember, her hair has been a source of insecurity, shame, and--from strangers and family alike--discrimination. And she is not alone. Despite increasingly liberal world views, black hair continues to be erased, appropriated, and stigmatized to the point of taboo. Through her personal and historical journey, Dabiri gleans insights into the way racism is coded in society's perception of black hair--and how it is often used as an avenue for discrimination. Dabiri takes us from pre-colonial Africa, through the Harlem Renaissance, and into today's Natural Hair Movement, exploring everything from women's solidarity and friendship, to the criminalization of dreadlocks, to the dubious provenance of Kim Kardashian's braids. Through the lens of hair texture, Dabiri leads us on a historical and cultural investigation of the global history of racism--and her own personal journey of self-love and finally, acceptance. Deeply researched and powerfully resonant, Twisted proves that far from being only hair, black hairstyling culture can be understood as an allegory for black oppression and, ultimately, liberation.
Twisted by
In Twisted: My Dreadlock Chronicles, professor and author Bert Ashe delivers a witty, fascinating, and unprecedented account of black male identity as seen through our culture's perceptions of hair. It is a deeply personal story that weaves together the cultural and political history of dreadlocks with Ashe's own mid-life journey to lock his hair. Ashe is a fresh, new voice that addresses the importance of black hair in the 20th and 21st centuries through an accessible, humorous, and literary style sure to engage a wide variety of readers. After leading a far-too-conventional life for forty years, Ashe began a long, arduous, uncertain process of locking his own hair in an attempt to step out of American convention. Black hair, after all, matters. Few Americans are subject to snap judgements like those in the African-American community, and fewer communities face such loaded criticism about their appearances, in particular their hair. Twisted: My Dreadlock Chronicles makes the argument that the story of dreadlocks in America can't be told except in front of the backdrop of black hair in America. Ask most Americans about dreadlocks and they immediately conjure a picture of Bob Marley: on stage, mid-song, dreads splayed. When most Americans see dreadlocks, a range of assumptions quickly follow: he's Jamaican, he's Rasta, he plays reggae; he stinks, he smokes, he deals; he's bohemian, he's creative, he's counter-cultural. Few styles in America have more symbolism and generate more conflicting views than dreadlocks. To "read" dreadlocks is to take the cultural pulse of America. To read Twisted: My Dreadlock Chronicles is to understand a larger story about the truths and biases present in how we perceive ourselves and others. Ashe's riveting and intimate work, a genuine first of its kind, will be a seminal work for years to come.
Costume, Makeup, and Hair by
Movie buffs and film scholars alike often overlook the importance of makeup artists, hair stylists, and costumers. With precious few but notable exceptions, creative workers in these fields have received little public recognition, even when their artistry goes on to inspire worldwide fashion trends. From the acclaimed Behind the Silver Screen series, Costume, Makeup, and Hair charts the development of these three crafts in the American film industry from the 1890s to the present. Each chapter examines a different era in film history, revealing how the arts of cinematic costume, makeup, and hair, have continually adapted to new conditions, making the transitions from stage to screen, from monochrome to color, and from analog to digital. Together, the book's contributors give us a remarkable glimpse into how these crafts foster creative collaboration and improvisation, often fashioning striking looks and ingenious effects out of limited materials. Costume, Makeup, and Hair not only considers these crafts in relation to a wide range of film genres, from sci-fi spectacles to period dramas, but also examines the role they have played in the larger marketplace for fashion and beauty products. Drawing on rare archival materials and lavish color illustrations, this volume provides readers with both a groundbreaking history of film industry labor and an appreciation of cinematic costume, makeup, and hairstyling as distinct art forms.
You Next by
"A stirring work . . . images meet text to convey a most handsome portrait of Black barbering in America as a revered cultural practice. Honest, intelligent, poignant--You Next is brilliant from cover to cover." --Maurice Wallace, Rutgers University An intimate photographic exploration of the ways Black barber shops operate as sites for the cultivation of Black male identity and wellness Growing up, getting a haircut was a weekly event Antonio M. Johnson looked forward to more than anything. There in that tilted chair surrounded by members of his community and totems of a shared experience, Johnson felt safe--felt like anything was possible. Barber shops are more than places simply to get a cut. They are where Black men can speak and receive feedback about who we are, who we want to be, and what we believe to be true about the world around us. The interpretation of the barber shop as community center falls short of capturing what they really are for so many Black men: sanctuaries in a hostile land. You Next is an intimate photographic exploration of Black barber shops in major US cities--Gary, Indiana; Washington DC; New York City; Oakland; Atlanta; Los Angeles; Detroit; New Orleans; Montgomery; Memphis, and Johnson's hometown of Philadelphia. These photos, interviews, and essays tell the full story of the Black barber shop in America.
Your Future As a Cosmetologist by
Humans have been finding ways to beautify their bodies since the days of Ancient Egypt, and today there are more options than ever for how people can wear their hair, nails, and makeup. This compelling book takes a detailed look at the various cosmetology professions, including hairdressers, nail technicians, estheticians, and makeup artists, with detailed information about cosmetology school and other options for training. Featuring sidebars on bias in beauty school, a pop-up hair salon for the LGBTQ+ community, and how social media influencers are changing the beauty industry, this book offers a fascinating glimpse of a fast-changing profession.
Soft Skills for the Workplace by
Soft skills are the new hard skills for the 21st Century. Soft skills are the people skills that enable workers to communicate and get along with others. In today's workplace, employers look for workers who have technical abilities to perform on the job as well as the know how to interact with coworkers and customers. Every occupation needs these foundational skills. Soft Skills for the Workplace presents the major soft skills needed for job success in one easy-to-use text. No need for multiple textbooks to teach these basic employability skills. Fourteen short, concise lessons provide information that will prepare your students to find and keep a job. The modular format allows the content to be used in any order and for any discipline. Each chapter can be used as a supplemental conversation starter with your students or as an individual assignment. A free companion website provides additional activities for reinforcement.
Sacred Luxuries by
The art of modern fragrance-making owes much to practices developed in ancient Egypt. The Egyptians attached great importance to perfumes and cosmetics, which men and women wore to make themselves attractive and alluring, to restore vitality and good health, and as a means of venerating the gods and of negotiating a passage to the realm of the hereafter. In this lavishly illustrated, oversized book, Lise Manniche looks at the role played by scents and cosmetics in ancient Egyptian society and discusses their preparation--in some cases providing actual recipes. Manniche details three categories of ingredients used by the Egyptians to make fragrances: plants, including cardamom, cinnamon, saffron, and mint; gums and resins, particularly myrrh and frankincense; and oils and fats ranging from almond oil to ox fat. "In order [for a scent] to achieve fame," Manniche writes, "the finished product had to have an aura of rarity, of exclusiveness, and of the divine. The more exotic the ingredients, the more valued the commodity; the more exquisite its presentation, the greater the appeal. In this way, the visual and olfactory arts combined to make small objects of the greatest luxury appreciated not only in Egypt, but all over the ancient world." Drawing on Arabic and other sources, Manniche explores the application of perfumes in ritual and on social occasions, and examines the erotic connotations of scent in Egyptian art and poetry. Fragrant remedies, the central element in ancient medicine, are fully discussed. Finally, she investigates the widespread use of cosmetics, as revealed in wall paintings and painted sculptures. The book features a hundred color photographs, taken by Werner Forman, of objects in the world's most celebrated museum collections. Exquisite cosmetic containers in the form of birds and animals, reliefs representing kings and priests perfuming images of deities, and lifelike mummy masks displaying make-up are among the images represented. During the past decade, the West has seen a revival of traditional skills, particularly in the areas of spirituality and healing. This stunning book introduces an abundance of once highly prized skills to be reacquired and ancient products to be sampled anew.
Made Up by
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the "looks industry." Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.
The Red Menace by
In America, lipstick is the foundation of empires; it's a signature of identity; it's propaganda, self-expression, oppression, freedom, and rebellion. It's a multi-billion-dollar industry and one of our most iconic accessories of gender. This engaging and entertaining history of lipstick from the colonies to the present will give readers a new view of the little tube's big place in modern America from defining the middle class to building Fortune 500 businesses to being present at Stonewall and being engineered for space travel. Lipstick has served as both a witness and a catalyst to history; it went to war with women, it gave women of color previously unheard-of business opportunities, and was part of the development of celebrity and mass media. In the Twentieth Century alone, lipstick evolved from a beauty secret for a select few to a required essential for well turned-out women but also a mark of rock 'n' roll rebellion and a political statement. How has this mainstay of the makeup kit remained relevant for over a century? Beauty journalist Ilise S. Carter suggests that it's because the simple lipstick says a lot. From the provocative allure of a classic red lip to the powerful statement of drag, the American love affair with lipstick is linked to every aspect of our experience of gender, from venturing into the working world or running for the presidency. The Red Menace will capture all of those dimensions, with a dishy dose of fabulosity that makes it a must-read for lipstick's fiercest disciples, its harshest critics, and everyone in between.
Skin Care and Cosmetic Ingredients Dictionary by
The second edition of this thorough reference is an invaluable tool for assessing cosmetic products, addressing both the quality of the product and the effect it has on the skin. Since a product's ultimate purpose is to benefit the skin, it is crucial to have an understanding of how the skin works, how and why a product may or may not penetrate it, and what care individual skin types and conditions may require. It is difficult to discuss product ingredients without correlating product performance to skin function. An expanded section on skin physiology and chemical concepts enables the reader to better understand product performance through a thorough explanation of how chemicals and ingredients interact. The various skin types, conditions, and appropriate ingredients for treatments provide a quick reference to address clients' needs. This enlarged second edition contains over 2,000 ingredients including 200 new and updated entries. Expanded information on antioxidants and their stability, new discussion on aging and sensitive skin, and function of SPF and new sunblock ingredients offering full spectrum sunscreen and sunblock for both UVA and UVB rays has been added. A complete glossary of terms found in the skin physiology section familiarizes readers with the terminology used by chemists, and an appendix cross-referencing Latin botanical names with commonly used names complete this reference.
A Consumer's Dictionary of Cosmetic Ingredients by
Take the guesswork out of choosing safe and effective cosmetics and cosmeceuticals. You wouldn't eat something without knowing what it was. Don't you want to take the same care with what you put on your face, hair, and body? Find out what's in your health and beauty products with Ruth Winter's "A Consumer's Dictionary of Cosmetic Ingredients. This updated and expanded sixth edition gives you all the facts you need to protect yourself and your family from possible irritants, confusing chemical names, or exaggerated claims of beauty from gimmick additives. Virtually every chemical found in toiletries, cosmetics, and cosmeceuticals--from body and face creams to toothpaste, hand lotion, shaving cream, shampoo, soap, perfume, and makeup--is evaluated in this book, including those ingredients marketed as being all-natural, for children, and for people of color. The alphabetical arrangement makes it easy to look up the ingredients in the products you use. With new substances popping up in products we utilize every day--and with the continuing deregulation of the cosmetics industry--"A Consumer's Dictionary of Cosmetic Ingredients is more indispensable than ever.
Skin Care and Cosmetic Ingredients Dictionary by
Milady's Skin Care and Cosmetic Ingredients Dictionary, 4th Edition is more than just a dictionary of cosmetic ingredients; it is a guide to understanding skin types and skin physiology, product formulation and how cosmetic products interact with the skin. For ease of use, this book is split into three parts. Part 1 includes a basic explanation of skin anatomy and physiology, including skin types, conditions and problems. This knowledge is critical for understanding product performance. Definitions of common terms used in skin care formulation are also provided. Part 2 contains an alphabetical listing of more than 2,300 cosmetic ingredients with accompanying definitions that help identify the function and purpose of each ingredient with Part 3 offering a reference of Botanical Latin names for commonly used ingredients. This is an invaluable resource that will assist in making well-informed decisions regarding skin care ingredients and cosmetic products.
Skin Care Practices and Clinical Protocols by
Skin Care Practices and Clinical Protocols is a critical resource for skin care professionals interested in expanding their current knowledge and technical skills, whether a long-term practitioner learning new techniques and technologies, or students learning beyond the fundamentals. This text includes interviews with professionals spanning four decades of esthetic education and experiences in a variety of settings ranging from travel and tourism, salons and spas to the medical office. The global population's interest in appearance continues to drive the skin care market. As a result, the demand for highly trained skin care professionals serving in a variety of environments has increased. Skin Care Practices and Clinical Protocols serves as an invaluable working resource in the classroom, the treatment room and the meeting room.
Milady's Standard Esthetics by
Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.
The Skin Type Solution by
"From Dr. Leslie Baumann, a world-renowned dermatologist, comes a program that's revolutionizing the way people everywhere think about - and shop for - skin care. Now you can identify and buy the products that are right for your true skin type."--BOOK JACKET.
The Hairdresser of Harare by
Selected for the Junior Library's pilot program for adult/teen crossover books In this delicious and devastating first novel, which The Guardian named one of its ten best contemporary African books, Caine Prize finalist Tendai Huchu (The Maestro, the Magistrate, and the Mathematician) portrays the heart of contemporary Zimbabwean society with humor and grace. Vimbai is the best hairdresser in Mrs. Khumalo's salon, and she is secure in her status until the handsome, smooth-talking Dumisani shows up one day for work. Despite her resistance, the two become friends, and eventually, Vimbai becomes Dumisani's landlady. He is as charming as he is deft with the scissors, and Vimbai finds that he means more and more to her. Yet, by novel's end, the pair's deepening friendship--used or embraced by Dumisani and Vimbai with different futures in mind--collapses in unexpected brutality. The novel is an acute portrayal of a rapidly changing Zimbabwe. In addition to Vimbai and Dumisani's personal development, the book shows us how social concerns shape the lives of everyday people.
Hair Structure and Chemistry Simplified by
Hair Structure and Chemistry Simplified, Fifth Edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.
The Encyclopedia of Nails by
This text had been written by one of the most well known, experienced practitioners in this industry, making it the most authoritative guide for all wishing to succeed in this growing field. This essential text has been constructed specifically for the UK market, it includes the latest techniques and the most up to date information on all aspects of nails. The text incorporates several trade secrets - information normally gained only from years of experience. Its content is aimed at both the student studying the NVQ and at the practitioner working in the salon.
New Holland Professional: Manicure and Pedicure by
Aimed at those who are thinking of doing a course on the subject or starting up their own business, this book offers expert advice on all aspects of being a nail technician. An introduction to the structure of the nail and identifying different types of nail offers solid, practical information to get you started. Next is a chapter on the equipment needed followed by step-by-step demonstrations on how to carry out the perfect manicure or pedicure on both men and women. Massage routines, exfoliation, buffing, general nail care, grooming and varnish application are all covered. This is followed by a section on artificial nails, looking at the three systems used in nail bars: acrylic, gel and fibreglass and silk. The Art chapter introduces the wonderful world of nail art, providing inspirational ideas on how to adorn painted nails with gems, rhinestones, foil leaf, stick-ons and transfers. Embossed designs, marbling, freehand drawing and nail jewellery are also covered. This book offers invaluable advice on how to achieve a professional look, whether you're seeking to improve your own style or wishing to become a professional nail technician.
It's Not Really about the Hair by
Tabatha Coffey, star of the hit Bravo reality show Tabatha's Salon Takeover, shares her compelling life story with fans, revealing not only the events that have made her so outspoken, but the personal tenets that have contributed to her success and kept her centered and thriving with each new challenge and opportunity.
Own It! by
From the straight-shooting breakout star of Bravo’s Tabatha Takes Over and author of It’s Not Really About the Hair, Tabatha Coffey shares the secrets of her success in Own It! On television, Coffey is known for using tough love to overhaul failing businesses and help owners take charge of their future. In Own It!, Coffey takes her trademark no-nonsense style and business expertise to the page to provide small business owners, aspiring entrepreneurs, and anyone looking to “own their lives” with the keys to success. Combining her own experiences with those of everyday people who have faced challenging transitions, Own It! will help readers reach their goals.
A Hairdresser's Experience in High Life by
Here is the first fully annotated edition of a landmark in early African American literature--Eliza Potter's 1859 autobiography, A Hairdresser's Experience in High Life. Potter was a freeborn black woman who, as a hairdresser, was in a unique position to hear about, receive confidences from, and observe wealthy white women--and she recorded it all in a revelatory book that delighted Cincinnati's gossip columnists at the time. But more important is Potter's portrait of herself as a wage-earning woman, proud of her work, who earned high pay and accumulated quite a bit of money as one of the nation's earliest "beauticians" at a time when most black women worked at the bottom of the socioeconomic ladder. Because her work offered insights into the private lives of elite white women, Potter carved out a literary space that featured a black working woman at the center, rather than at the margins, of the era's transformations in gender, race, and class structure. Xiomara Santamarina provides an insightful introduction to this edition that includes newly discovered information about Potter, discusses the author's strong satirical voice and proud working-class status, and places the narrative in the context of nineteenth-century literature and history.
A Hairdresser's Experience in High Life by
Here is the first fully annotated edition of a landmark in early African American literature--Eliza Potter's 1859 autobiography, A Hairdresser's Experience in High Life. Potter was a freeborn black woman who, as a hairdresser, was in a unique position to hear about, receive confidences from, and observe wealthy white women--and she recorded it all in a revelatory book that delighted Cincinnati's gossip columnists at the time. But more important is Potter's portrait of herself as a wage-earning woman, proud of her work, who earned high pay and accumulated quite a bit of money as one of the nation's earliest "beauticians" at a time when most black women worked at the bottom of the socioeconomic ladder. Because her work offered insights into the private lives of elite white women, Potter carved out a literary space that featured a black working woman at the center, rather than at the margins, of the era's transformations in gender, race, and class structure. Xiomara Santamarina provides an insightful introduction to this edition that includes newly discovered information about Potter, discusses the author's strong satirical voice and proud working-class status, and places the narrative in the context of nineteenth-century literature and history.
Crowns by
An acclaimed photographer and award-winning journalist provide an intimate look at black women who would rather attend church naked than hatless. For countless black women, a church hat, flamboyant as it may be, is no mere fashion accessory; it's a cherished African American custom, one observed with boundless passion. A woman's hat speaks long before its wearer utters a word. It's what Deirdre Guion calls "hattitude... there's a little more strut in your carriage when you wear a nice hat. There's something special about you." If a hat says a lot about a person, it says even more about a people--the customs they observe, the symbols they prize, and the fashions they fancy. Photographer Michael Cunningham beautifully captures the self-expressions of women of all ages--from young glamorous women to serene but stylish grandmothers. Award-winning journalist Craig Marberry provides an intimate look at the women and their lives. Together they've captured a captivating custom, this wearing of church hats, a peculiar convergence of faith and fashion that keeps the Sabbath both holy and glamorous.
Hairdo! by 
Hair by
Cut it, color it, perm it, shave it, braid it, wax it, highlight it, mousse it, gel it, brush it and brush it and brush it... What don't we do to our hair? Diane Simon is fascinated by people's relationship with their hair because it is both very personal one and very public. She recognizes that so much of who we are is reflected in our relationship with our hair. Diane is the curly-haired daughter of straight haired parents and has suffered much for her "bad hair". In researching and writing Hair: Public, Political, Extremely Personal she has used her suffering as a point of entry, a common ground to share with those who think of themselves as excluded from Western beauty norms because of their hair. In Hair: Public, Political, Extremely Personal, social and cultural issues form the backdrop for an exploration of the choices people make to transform themselves through their hair. Hair is a cultural investigation with a strong narrative momentum and a commitment to individual personalities. Join Diane on her visits to Harlem braiding salons and Hassidic wig shops, and in her quest to try every type of hair removal. Spend an afternoon with Sy Sperling at the Hair Club for Men headquarters in Boca Raton, Florida, and find out the truth about some celebrity scalps. Hair: Public, Political, Extremely Personal is candid, humorous, serious, and surprisingly revealing. Cut It, Curl It, Weave It, Bleach It, Condition It, Implant It, Blowdry It, Spray It, Tint It, Comb It, Rat It, Bob It, Perm It, Braid It, Coif It, Gel It, Wig It, Fake It, Knot It, Pull It, Dye It, Highlight It, Wave It, Shampoo It, Straighten It, Pluck It, Color It, Wax It, Clip It, Shave It, Thread It, Mousse It, Depilitorize It, Tweeze It, Hide It, Laser It, Tease It, Trim It, Chop It, Wash It, Dry It, Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It And Brush It
The Professional's Illustrated Guide to Haircare and Hairstyles by
From ideas for simple styles and general hair-care advice to step-by-step techniques such as braiding, curling or producing elegant up-dos, this title shows you how to achieve perfect styling results every time.
Hair: Fashion and Fantasy by
Fashion designers, photographers and stylists love the infinite possibilities of hair. It can define a look, embellish an outfit, show status, tribe or culture. Each hairstyle says something about who we are and where we belong. This book celebrates the art of hair: braids, curls, loose hair, mohawks, chignons, coloured hair, wigs, crops. Fabulous images from the greatest names in fashion photography mix with rare and unseen archive pictures. There are texts from stars of fashion (Daphne Guinness, Natasha Fraser-Cavassoni), photography (David LaChapelle), and hairstyling (Laurent Philippon, Orlando Pita, Julien d'Ys), with a few offbeat commentaries: Yannick d'Is on working with Avedon, Veruschka on Ara Gallant, Patti Wilson on the Afro, Amanda Lepore on transsexual glamour. There are celebrations of legendary fashion moments, such as Kate Moss's first ever photoshoot, together with burlesque heroine Dita von Teese writing on Hollywood glamour, a street-level view of London's Seventies punk scene, Vidal Sassoon in one of his last interviews, and beauty editor Kathy Phillips on blondes This book will be a style classic, a bible for anyone in the profession, a must-have source of information and ideas, and pure pleasure for fashion addicts everywhere.
Vintage Hairstyles by
From the finger waves of the romantic 1910s to the beehive of the rebellious 1960s, retro hair has made a comeback.Vintage Hairstyles presents all the tools, techniques, and step-by-step instructions needed to achieve eye-catching looks for every occasion. Trendsetters, hairstylists, and fashionistas will love creating elegant updos for special events or playful curls for everyday excursions. Featuring a history of beauty trends by the decades, a list of must-have hair products, and projects for making chic hair accessories,Vintage Hairstyles showcases classic beauty with a fresh twist.
Braid It! by
Stylish and edgy braids, up-dos, twists, knots, and more for long and short hair There's no denying it, braids are back; from 90s icons such as Gwen Stefani and TLC to Aaliyah this retro hairstyle is once again cool. Featuring over 25 intricate hair-braid designs from the classic French plait to the more elaborate halo fishtail or even a Mohican style twist,Braid It! is your guide to the most cutting-edge hairstyles around. Perfect for any occasion, from festivals to weddings, parties or even the office, braids are an easy and stylish way to glam up any outfit. In their step-by-step tutorials, Jessy and Taiba share industry tips and tricks and ways to adorn your hair with accessories like clips, ribbons and jewels as well as other temporary styling tools such as colored hair extensions and glitter. More than just a braid book,Braid It! is a celebration of heritage, youth culture, and Girl Power.