Students can earn an Associate's and/or Bachelor's Degree in the discipline of Business Administration. Use the sidebar tabs for Baccalaureate or Associate Degree Programs to learn more information about each option and connect to the corresponding FSCJ program web pages.
This LibGuide discipline page was created to help you with research in Business Administration studies.
Here, you will find print and online resources for these four areas of concentration:
Principles of Management by
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Suggested Call Number Ranges
Locate materials within the library in these call number areas.
FSCJ LibGuides
Websites to Understand Economic Systems and Business
Websites About Business Ethics and Social Responsibility
Websites Related to the Global Economy
Books & eBooks
Introduction to Business by
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
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Locate materials within the library in these call number areas.
Databases & Journals
(ProQuest) - Addressing today’s most important business and technology issues, O'Reilly delivers instant, reliable answers to both students and researchers.
(NewsBank) - Explore Jacksonville history through local news, events and people with the Florida Times Union Collection. Search current and archived issues with full-color newspaper pages, full-text articles and content only published online.
LOGIN: Select the login option on the screen for seamless access. (Skillful Communications) - Use Big Interview to learn and practice your interview skills, whether you’re interviewing for a job or graduate school.
You can look for journals and trade magazines by subject using Journal Search, or search within business databases for articles on your topic.
Books & eBooks
Small Business Management by
Now with SAGE Publishing!Timothy S. Hatten's Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Editionequips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.New to this Edition Experiential Learning Activitiesprovide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxesprompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videosprovide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.
How to Be a Founder by
An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors. Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world's biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You'll also hear advice from some of the world's best investors and entrepreneurs who have built some of most iconic technology companies of our time.
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Databases & Journals
(Gale) - This comprehensive database covers all major areas of starting, operating and maintaining a business from financing, management, marketing, accounting, taxes and more.
(Gale) Search hundreds of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. Includes templates, fictional business plans, and a listing of organizations, agencies, and consultants.
(Gale) - Provides authoritative periodical content supporting business school students and entrepreneurs seeking insights, tips, strategies and success stories.
You can look for journals and trade magazines by subject or keyword using Journal Search or search within our databases for articles on your topic.
Websites
Books & eBooks
Digital Marketing All-In-One for Dummies by
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Marketing Made Simple by
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Suggested Call Number Ranges
Locate materials within the library in these call number areas.
Databases & Journals
You can look for journals and trade magazines by subject using Journal Search, or search within business databases for articles on your topic.
Websites
Books & eBooks
Human resource management: ethics and employment by
Written by an international team of academics from universities in the UK, the US, Australia and New Zealand, this volume examines ethics and employment issues in contemporary Human Resource Management (HRM).
Suggested Call Number Ranges
Locate materials within the library in these call number areas.
Databases & Journals
You can look for journals and trade magazines by subject or keyword using Journal Search or search within our databases for articles on your topic.
Websites